Diatribe: Crazy Apples – Flavored Apples
I recently discovered something called Crazy Apples. They’re flavored apples that are advertised as a “ready-to-eat healthy snack”. Out of curiosity, I bought a “bubble gum” flavored apple to see if someone had really figured out a way to make an apple taste like bubble gum. The package stated that the apple was “100% Natural”.
Huh? I don’t think so. I googled “bubble gum apple trees” and it appears that they don’t really exist.
The Crazy Apple website insists that they don’t poke, prod, pierce puncture or otherwise harm the apples to get the flavor inside but they won’t reveal their secret procedure. Currently, they produce and distribute three “crazy” flavors (Bubble Gum, Pomegranate Grape and Tropical Blast) with more on the way.
Clearly intended for consumption by children, the apples are individual packaged in easy-to-open pouches or in packs of four and are marketed to school cafeterias and other such establishments to help students “attain their fruit requirements while allowing them to enjoy the taste of sweeter, candy-like treats.”
What’s wrong with the way apples have always tasted? I’m pretty sure they’re sweet and delicious right off the tree. I understand and applaud the concept of encouraging children to eat healthy snacks and that fruits are an important part of a balanced diet, but apples don’t need to be “flavored”. What, exactly, does “Tropical Blast” taste like anyway?
The Crazy Apple that I bought did not taste like bubble gum … it tasted like an apple … an expensive apple in a lunchbox-friendly package.