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Ovation: McDonald’s To Serve Certified Sustainable Fish.
I’m not a particularly finicky eater. I can order from any menu and there are very few things that I avoid. Most notable is my aversion to any food that contains bones. Consequently, I avoid certain cuts of meat (including chops and some steaks) and boneless chicken breasts are a consistent go-to food. Plus, I never eat wings. The only exception to my rule is barbecue ribs … I can’t help myself. And I never never never eat fresh fish.
Still, I love restaurant-quality fish sandwiches. Square fish sandwiches like the BK Big Fish at Burger King, the Premium Cod Filet Sandwich at Wendy’s, the fish sandwich at Arby’s and the McDonald’s Filet-O-Fish sandwich are all yummy squares of seafood goodness … as long as they’re served hot and there’s not too much tartar sauce.
McDonald’s will soon be serving Fish McBites. The new McBites will be made from the same Alaskan pollock used in the Filet-O-Fish sandwich and will come in three sizes. The company has been testing the product in select markets for some time and it will make its nationwide debut next month.
The chain will also be the first to carry a label from a group that certifies sustainable fishing practices. The blue “ecolabel” from the Marine Stewardship Council certifies that the Alaskan Pollack used in McDonald’s Filet-O-Fish sandwiches come from suppliers with sustainable fishing practices. Some major retail chains including Wal-Mart and Whole Foods already use the council’s label. The nonprofit group is paid a royalty fee from companies that use its label. For McDonald’s, that means the fee would be based on sales of both its fish items.
Now that one of the largest fast-food chain is working to be more environmentally friendly regarding the seafood items that they sell, other restaurants will probably follow suit in order to remain competitive. It’s nice to know that a corporation as big as McDonald’s considers the ecological impact of their business but, for me, it’s more important that they continue to use the square fish with no bones.
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