Ovation: Saying “Goodbye” To Print Media.
I used to subscribe to several magazines. My favorite was always Entertainment Weekly. For many years it arrived in my mailbox on Fridays and I would read it, cover to cover, by Monday morning when I would bring it to the office to share with the woman in the next office. I received several other, more “intellectual” magazines on a monthly basis but I never enjoyed them as much as ET, People, Readers’ Digest or Star Magazine.
When my subscription to Entertainment Weekly came up for renewal a couple of years ago, it occurred to me that I wasn’t enjoying it as much as I as had in years past because, by the time the magazine arrived in my mailbox on Friday afternoon everything inside was old news. With each issue, more and more of the magazine’s content was available online before the printed copy was delivered. The magazine that I had so eagerly anticipated for so many years was no longer of any importance. I didn’t renew my subscription.
Apparently, I’m not alone in my decision to eliminate my magazine subscriptions.
Time Warner is rumored to be in talks to sell several magazines from its Time Inc. division. Titles including People, InStyle and Real Simple are said to be up for sale and could be sold in combination as a newly formed company. The company will reportedly keep at least three titles – Time, Sports Illustrated and Fortune.
Time Warner may not be the only media conglomerate looking to trim its exposure to print products. News Corp. has announced plans to split its publishing business from its TV and film divisions this year.
If other magazine consumers, like me, have taken to reading news and entertainment online via free and/or subscription websites, the demand for paper magazines will surely dissolve with increasing frequency so Time Warner’s decision to sell now could be the right decision.
Do you still subscribe to any magazines? If so, which one(s)?
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