Ovation: Twinkies’ Sweet Return.
Twinkies, the sponge-cake cream-filled treat were invented in 1930 by a baker for the Continental Baking Company who realized that several machines used to make cream-filled strawberry shortcake sat unused when strawberries were out of season. The original Twinkie was filled with banana cream but, during World War II, bananas were rationed and the company switched to vanilla cream. The change proved popular and Twinkies remained a favorite until Hostess filed for Chapter Eleven Bankruptcy in 2012 and they disappeared from grocery store shelves, devastating many fans. The company is now under new management and has announced on its website that Twinkies will soon be returning to shore shelves.
They’re calling it “the sweetest comeback in the history of ever.”
The company, now owned by private equity firms Apollo Global Management and Metropoulos & Co., has indicated that prices for the cakes will remain the same as they were prior to stores selling out hours after the announcement that the cream-filled snacks would no longer be available. A box of ten Twinkies will cost about $3.99.
“America wanted Hostess back — they wanted the original. Very soon consumers will once again be able to enjoy Twinkies, CupCakes and other great Hostess snack cakes. A comeback by any other name could never be as sweet.” – Daren Metropoulos, principal of Metropoulos & Co.
Interestingly, the new Hostess will be investing in new products, something the old company was criticized for not doing. They hope to include gluten-free, high fiber, low sugar and low sodium products. And they’re counting on the public’s excitement for Twinkies to fuels sales.
It’s nice to know that an “old standard” is still an “old standard”.
Are you excited about the return of Twinkies?
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