Black Friday, boycott, hobbits, Holiday, holiday shopping, J. C. Penney, kmart, kmart boycott, kmart opening on thanksgiving, Kohl, kohls, Macy's, Mount Doom, Sears, Shop for Deals, Shopping, shopping on thanksgiving day, Social media, stores opening on thanksgiving, Thanksgiving, thanksgiving day, thanksgiving dinner, Toys R Us
Diatribe: Shopping At Kmart On Thanksgiving Day Is Not Mandatory.
I know people who strategize for weeks about shopping on Black Friday. They plan their attack as if they were Hobbits trying to reach the summit of Mount Doom. They know what store opens when, which coupons are good where, which lines to stand in if it’s cold out and where to wait if it’s raining. There was a time when they would bring camping chairs, donuts and coffee. They would make a day of it. I, on the other hand, wanted nothing to do with Black Friday. But I’d never begrudge them their shopping fun or the deals that they found.
Earlier this week, Kmart announced that it will stay open for forty-one consecutive hours beginning at 6:00 a.m. on Thanksgiving Day. The company has opened its stores on Thanksgiving day for the past three years but has closed for a few hours at 4:00 p.m. to let shoppers and employees get to their Thanksgiving dinners. The change this year appears to have upset many customers who took to social media and threatened to boycott the store if it didn’t reverse its decision.
It’s as if they somehow believe that shopping at Kmart for forty-one hours on Thanksgiving Day is mandatory.
One of the most common negative comments seems to be the fact that Kmart, which together with Sears is owned by Sears Holdings, should be ashamed that they’re not letting their valuable associates spend time with their families on Thanksgiving Day. Kmart’s response, however, indicates that they would be staffing their stores with volunteer and seasonal employees whenever possible, giving them the opportunity to make some additional money this holiday season.
The company, apparently, made the decision to extend the Thanksgiving Day hours based on feedback from customers who want more flexible holiday in-store shopping times and are eager to shop for deals. So, logically, the laws of supply and demand come into play.
Many other retailers will be opening on Thanksgiving Day but they’re waiting until the evening to welcome deal hunters. Toys R Us will open at 5:00 p.m., three hours earlier than last year, while Macy’s, Kohl’s, J.C. Penny and Sears will let customers in at 8:00 that evening.
So much for Black Friday.
NOTE: The original post was corrected to clarify that Kmart is not owned by Sears. In 2005, Kmart bought Sears and renamed itself Sears Holdings. Today, Sears Holdings owns both Kmart and Sears. Special thanks to an observant reader for pointing this out.
Like this post? Follow the blog and get involved in discussions! Find “Follow via Email” on the right side of the page and click “Follow.” Buttons for Twitter, Pinterest and Facebook are there, too!
Copyright © 2013 www.DiatribesAndOvations.com
Please feel free to share this post.
- Share on Facebook (Opens in new window)
- Click to share on Twitter (Opens in new window)
- Click to share on Pinterest (Opens in new window)
- Click to share on Google+ (Opens in new window)
- Click to share on Reddit (Opens in new window)
- Click to share on Tumblr (Opens in new window)
- Click to email (Opens in new window)
From → Diatribes