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Diatribe: Shopping At Kmart On Thanksgiving Day Is Not Mandatory.

11/06/2013

kmart-black-friday-620xaI know people who strategize for weeks about shopping on Black Friday.  They plan their attack as if they were Hobbits trying to reach the summit of Mount Doom.  They know what store opens when, which coupons are good where, which lines to stand in if it’s cold out and where to wait if it’s raining.  There was a time when they would bring camping chairs, donuts and coffee.  They would make a day of it.  I, on the other hand, wanted nothing to do with Black Friday.  But I’d never begrudge them their shopping fun or the deals that they found.

Earlier this week, Kmart announced that it will stay open for forty-one consecutive hours beginning at 6:00 a.m. on Thanksgiving Day.  The company has opened its stores on Thanksgiving day for the past three years but has closed for a few hours at 4:00 p.m. to let shoppers and employees get to their Thanksgiving dinners.  The change this year appears to have upset many customers who took to social media and threatened to boycott the store if it didn’t reverse its decision.

It’s as if they somehow believe that shopping at Kmart for forty-one hours on Thanksgiving Day is mandatory.

One of the most common negative comments seems to be the fact that Kmart, which together with Sears is owned by Sears Holdings, should be ashamed that they’re not letting their valuable associates spend time with their families on Thanksgiving Day.  Kmart’s response, however, indicates that they would be staffing their stores with volunteer and seasonal employees whenever possible, giving them the opportunity to make some additional money this holiday season.

The company, apparently, made the decision to extend the Thanksgiving Day hours based on feedback from customers who want more flexible holiday in-store shopping times and are eager to shop for deals.  So, logically, the laws of supply and demand come into play.

Many other retailers will be opening on Thanksgiving Day but they’re waiting until the evening to welcome deal hunters.  Toys R Us will open at 5:00 p.m., three hours earlier than last year, while Macy’s, Kohl’s, J.C. Penny and Sears will let customers in at 8:00 that evening.

So much for Black Friday.

NOTE: The original post was corrected to clarify that Kmart is not owned by Sears.  In 2005, Kmart bought Sears and renamed itself Sears Holdings.  Today, Sears Holdings owns both Kmart and Sears.  Special thanks to an observant reader for pointing this out.

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11 Comments
  1. If it was only seasonal employees working that would be fine. But I’m sure there will be a lot of regulars forced to work and miss the holiday

    Like

    • IF that were to happen then THEY would have reason to complain.

      It’s up to customers to determine if this is a good idea by either showing up or staying home.

      Like

  2. I love that customers are complaining, when you can bet your ass they’ll be in the store all day killing each other for the latest hoo-haw.

    Like

  3. thedogs'mother permalink

    My SILs and I shop the smaller shops on Black Friday. This year we will have to get back to watch The Football Game – state rivalry of which we all have a stake in – shockingly the twins went to the *wrong* school.

    Like

  4. It matters not to me. I will not be found anywhere near a store on (shall we call it Brown) Thursday or Black Friday. Thanksgiving is my favorite holiday as it is spending time with family and friends. I have an old colleague who does an “Orphan Thanksgiving” for those who are not traveling, so she gets about 60 people a year. We spend far too much money on what was once a religious holiday.

    Like

  5. J.duncan permalink

    Kmart is not owned by Sears, Kmart bought out Sears, and renamed the holding company which holds both companies to Sears Holding Company.

    Savvy?

    Like

  6. omar permalink

    That seasonal thing is a lie iam a manager most stores has 15 to 30 seasonal for sales like this your entire staff will have to be available no one will have off the managers working brutal hours some managers have to work split shifts come open the store Thanksgiving and then come back in the evening putting so much on the few experianced associates we have seasonal help is ok but to make it seem like they are the backbone of this sale is lies

    Like

    • They certainly do make it sound too good to be true. I don’t want to shop in a store where the majority of the employees don’t necessarily know what they’re doing.

      Like

  7. This is totally ridiculous!

    Like

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