Ovation: Delta Honors Tickets That Were Obviously Sold In Error.
I never feel like I’m getting a deal when I shop online. With the exception of the occasional offer of free delivery or the random “coupon code” that arrives in my In Box, I usually convince myself that the convenience of ordering online somehow compensates for the slightly higher price that I might be paying. I just never FEEL like I’m getting a deal.
Some customers of Delta Airlines got a deal yesterday morning when a glitch in their computer system caused absurdly discounted tickets to be offered online … some for as low as twenty-seven dollars.
Customers shared their finds on social media, including cross-country flights for only forty dollars and trips from Boston to Honolulu for only sixty-eight dollars. One customer allegedly bought tickets between Tallahassee, Florida and Los Angeles, California for only twenty-seven dollars each way! Anyone who has purchased airfare in the last decade knows that these trips would normally cost between several hundred and several thousand dollars. That’s what I’d call getting a deal!
Had it been me who purchased these ridiculously low-priced tickets online, I’m confident that I would have quickly received an email response along the lines of “We regret to inform you that …” and a quick refund of the purchase price. Delta, however, was surprisingly quick to announce that it will honor all of the incorrectly priced fares that were offered on its website and other travel sites like Expedia.com and Priceline.com where the airline lists tickets.
“For a portion of the morning today, some prices on delta.com and other booking channels were incorrectly displayed, resulting in lower than usual fares for customers. The situation has been resolved and the correct prices are being displayed.” – Delta spokesman Trebor Banstetter (12/26/13)
It’s unclear how many bargain-priced trips were sold and there has been no explanation as to why Delta, based in Atlanta, has decided to honor the tickets that were obviously sold in error. But good for them! I would think they’d work the situation for all that it’s worth in the “good publicity department”. With all the controversial things generating publicity in the news lately, something positive like this should get some attention, too.
This is not the first time something like this has happened. Last September, for example, United Airlines’ faulty reservations data allowed passengers to buy tickets for free. THAT’s what I’d call getting a deal!
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