Diatribe: American Apparel Pubic Hair Mannequins.
Whatever happened to modesty? When I was young, ladies quietly groomed their legs and underarms in the privacy of their bathrooms and gentlemen who chose to shave their faces did so in their bathroom sinks. Everyone used soap and a bit of shampoo and matters of personal hygiene were never discussed in public. When it came to wardrobe choices any woman who let the world know, inadvertently or not, just what sort of undergarment she was wearing earned a sordid reputation and asking a gentleman the questions “boxers or briefs?” was considered to be quite forward and extremely rude.
When underwear was sold in department stores it was found in a back corner of the store, discreetly packaged and without fanfare. Many people chose to purchase their “underthings” through catalogues rather than risk an acquaintance learning the true nature of what they wore beneath their daily attire. Modesty was the norm.
Not any more … in fact, always controversial retailer, American Apparel, is using pubic hair and sheer underwear on mannequins in its New York City store on East Houston Street to generate some pre-Valentine’s Day action. The mannequins in the display windows at street level were installed at 3:00 Thursday morning and are meant to convey the “rawness and realness of sexuality” according to an associate at the store.
Apparently, the bizarre spectacle is working as curious pedestrians have been crowding around the store taking pictures and the company, which has a history of using pubic hair for shock value in its advertising, has received dozens of media inquires.
While some might see this as yet another example of the misguided mantra “there’s no such thing as bad publicity”, it seems doubtful to me that this marketing shtick will actually sell very much underwear. Some things are better left in the back of the store in discreet packaging.
Do these mannequins make you want to shop at American Apparel?
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