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Ovation: Target Takes Aim At Customers Carrying Firearms.

07/02/2014

Target GunsI do most of the grocery shopping for our household and, over the years, I’ve done my share of “comparison pricing”.  There are so many things to take into consideration when determining how to get the most value for your shopping dollar that it can be overwhelming.  Sure, it’s easy to compare cash register receipts like we see done in advertisements but there are many other variables that can be even more important than pennies.  Things like a store’s location, its parking lot, the customer service that it provides, the friendliness of the other customers and the time involved to shop must all be taken into consideration to determine the value of the prices that you pay.  And now, apparently, we can decide if “not getting shot” is a consideration that we want to weigh when making decisions about where we want to shop.

If you’re like me, you prefer to do your shopping someplace where the likelihood of getting shot is at a minimum.  Target stores, whose logo, ironically, is a bullseye, is attempting to provide a gun-free shopping experience.  The retail giant is making it clear that it doesn’t want gun owners bringing firearms into its stores … even where it is legal to carry them.

Today, Interim CEO John Mulligan sent a note to employees to outline the retailer’s policy on the “open carry” of firearms in stores.  The following message appears on the home page of the company’s website, www.abullseyeview.com:

Target Homepage

I, for one, will happily pay a few dollars more for a week’s worth of groceries and drive an extra mile to a Target store in order to shop in a gun-free environment.  While some will now, undoubtedly, see Target shoppers as “pools of potential victims”, I intend to exercise my right to not get shop while shopping for groceries.  I hope other big-box retailers follow suit and encourage safety instead of violence.

What do you think?  Is this a smart move on behalf of management at Target?

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One Comment
  1. Thanks for sharing this. It is refreshing to see reasonable people making a reasoned decision. I agree wholeheartedly with their conclusion and like you will tend to go there more with this knowledge. BTG

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