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Ovation: #WakeUpCall – The New Ice Bucket Challenge.


WakeUpCall Jemima KhanSummer is over and the age of the Ice Bucket Challenge appears to be behind us.  Replacing it on social media, however, appears to be a new viral charity effort known as the #WakeUpCall campaign.

Spearheaded by UK socialite and UNICEF ambassador Jemima Khan, the campaign nominates users on social media to take a photograph of themselves when they first wake up on the morning (not looking their best with what many of us call “bed head”) and post it online before nominating others to do the same.

Much like the Ice Bucket Challenge helped to raise money and awareness for ALS, photos posted for the #WakeUpCall campaign area accompanied by a donation to UNICEF in order to aid people affected by the war in Syria, particularly the estimated 6.5 million children displaced by the conflict.

Money raised by the campaign will be earmarked for refugees in the Zaatari refugee camp near the Jordanian border, which currently houses 80,000 people fleeing from conflict areas in Syria.

WakeUpCall Stephen FryCelebrities including British TV host Stephen Fry, supermodel Naomi Campbell and celebrity chef Nigella Lawson were early participants in the campaign.

“I considered asking friends to donate money not to have to attend another dreary charity dinner, but have decided that the quickest way to raise money is through a social medial campaign – to try to replicate the astonishing success of the Ice Bucket Challenge.” – Jemima Khan in an article for the New Statesman magazine.

WakeUpCall Nigella LawsonUNICEF hopes the campaign will be as successful as the Ice Bucket Challenge which raised more than £7 million in the UK along making it, possibly, the biggest online charity campaign of all time.  Other internet campaigns such as #nomakeupselfie, wich raised millions for cancer research, have also been quite successful at raising money for charity.

#WakeUpCall, however, might be the first time we can donate to charity without having to get out of bed.

What do you think of social media charity campaigns? Will you take a #WakeUpCall selfie if you’re challenged?


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From → Ovations

  1. I like these for the most part. On the positive side, It raises awareness and money. On the part needing improvement, people move on to the next thing thinking they solved that problem. My hope is we could have sustainable giving and awareness. I would rather encourage people to find something that exudes passion for them – helping the kids, elderly, disabled, and ill or with global health, environmental tragedy, etc. – and have them volunteer with time, effort and money. On the whole the social giving helps, so we should applaud the efforts.


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