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Ovation: Lasagna With Bruce Springsteen.


SpringsteenSometimes it feels like giving to charity is a double-edged sword.  At our house we give regularly to about four different charities.  Possibly as a result, we receive emails and “robocalls” asking for donations from dozens of others across the country.  Some are quite aggressive in their email campaigns (I learned this morning that I can help cure Ebola!) and no matter how many times their requests are marked as SPAM they still make it into my inbox.  It’s nice to see people get creative when it comes to fundraising like folks in charge of the 8th annual Stand Up For Heroes comedy and music event in New York City’s Madison Square Garden last Wednesday.

They raised more than one million dollars and more than half of that was thanks to Bruce Springsteen who auctioned off two packages that consisted of:

  • A guitar that he has played
  • An hour-long lesson on how to play the guitar
  • A ride in the sidecar of his motorcycle
  • Lasagna dinner at his home

The two packages sold for $300,000 each.

SUFH-website-NEWStand Up for Heroes has raised more than $21 million in funds to help post-9/11 injured service members and their families thrive long after they return to the home front.  This year’s benefit, which is organized by the Bob Woodruff Foundation and associated with the annual New York Comedy Festival, featured performances by Louis C.K., Jim Gaffigan, John Oliver and Jon Stewart in addition to Bruce Springsteen.

I wish we could afford to donate to more of the causes that reach out to us looking for help.  If I could get someone to pay $300,000 for my lasagna I would!  I’d even do it twice … like Springsteen.


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From → Ovations

  1. Now, that is a great use of your brand to raise money, awareness and consciousness.


  2. That’s SOME lasagna, I bet!


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